Roxanne Petraeus of Ethena on transitioning from the military to tech, turning customers into evangelists, and building a company culture that matters
Our latest episode of Beyond the Cap Table is live! This week, Jennifer Neundorfer interviews Roxanne Petraeus, CEO and Co-Founder of of Ethena, a compliance platform for modern teams relied on by companies like Pinterest and Figma. Roxanne has enjoyed a unique career spanning the public and private sector and brings a rich background of knowledge, insight, and energy to the conversation.
Why are we excited about Roxanne? Roxanne has been a part of the January Ventures family since we first invested in Ethena’s pre-seed round back in 2019. Her experience as a founder and leader is nothing short of inspiring and we’re so happy that we can share more of her story with you. We chat about:
What she learned bootstrapping her first company and how it shaped her discipline when starting Ethena
How her experience in the military prepared her to be a founder and CEO
The secret to building and maintaining strong co-founder partnerships
How to find internal champions and why they are critical for enterprise sales
What founders should know about building relationships with prospective investors
How to transition to a multi-product company, and why customer feedback is so important in that process
How to build an outstanding internal culture within your organization
Listen to the episode with Roxanne Petraeus on Spotify, Apple Podcasts, or wherever you get your podcasts.
You can learn more about Ethena here.
Stay tuned for a new episode next Tuesday. If you like what you hear, make sure to follow, rate, and subscribe!
ICYMI
Previous episodes from Season Two of Beyond the Cap Table:
